Our thinking

Thoughts from our experiences working with global businesses and interviewing thousands of customers every year.

Latest articles

  • Introducing the FinTech Matrix

    We have been tracking innovation in the personal management space. There is potential for these apps to skyrocket in capability with Open Banking next year. Our fintech matrix maps the features of the most well known.

  • Principles of good design

    'I’ve always thought that ‘good design’ was about creating simple, usable, useful and beautiful things - challenging enough - but on reflection I think there’s more to it than that. So what is good design?

  • Discovery phase: the GDS way

    We’ve been thinking about how the Government Digital Services process differs from a traditional user design process.

  • How to leapfrog Amazon

    The increasing dominance of Amazon is due to their relentless focus on finding innovative ways to make it easier for people to shop with them. How can you compete?